MUZ CLUB — A house, below another house.

The building above this one is a dry cleaner.

It has been a dry cleaner for a long time.

The sign is correct. The hours are not.

It is always open. It is never busy.

Nobody has ever been seen collecting anything.

The clothes on the rail have not moved in years.

There is a second door behind the counter.

It was not locked. It should have been.

Underneath it, the floor keeps going.

Someone went down to check. That was in 2019.

They did not come back up. They also did not complain.

Since then the room has filled with people.

None of them work at the dry cleaner.

In the middle of it, there is a banana.

It is the only object here that is insured.

The dry cleaner, upstairs, is still open.

You are welcome to walk around.

Untitled (Banana), mixed media, undated On loan from nobody in particular.

01 · Films leave the building

We make films, and carry other people's films to

festivals, programmes, screens, and once a wall.

Produce: Ours, and yours if you are interesting
Carry: Strategy, submissions, the dull letters
Programme: Screens, rooms, one basement
Represent: A deliberately small number

We watch everything. We reply to less than everything.

02 · Things that happen once

Events, evenings, and the occasional morning of yoga.

Art you have to be in the room for, then it is gone.

Stage: Nights, launches, festivals, funerals
Move: Bodies, on purpose, sometimes at dawn
Install: Objects that resist being sat on
Document: Badly, and on purpose

You had to be there. That was the point.

03 · Words, in the right order

Scripts, copy, the names of things, and the long

paragraphs nobody admits they read first.

Script: Films, ads, the occasional confession
Copy: Short enough to survive a phone
Name: Brands, before they know what they are
Content: Steadily, until an algorithm notices

We named ourselves after a fruit. Trust us.

04 · Screens people keep

Websites, products, and interfaces built to be used,

not just admired in a case study.

Design: Product, interface, the small decisions
Build: It works on the bad phone too
Ship: Then quietly fix it for a week
Keep: We answer after launch. Unusual, we know

You are, in fact, looking at one now.

05 · Objects that do not exist yet

Three-dimensional work — modelled, rendered, and

occasionally made real enough to hold.

Model: Blender, Rhino, patience
Render: Until it looks worryingly real
Fabricate: Product design, prototypes, trade
Hand over: A file, or a thing in a box

The banana was a test. It got out of hand.

06 · Who a thing is

Identity — the logo, yes, but also the voice, the

colour, and the reason any of it is that way.

Identity: Marks, systems, art direction
Voice: How it talks when nobody is buying
System: Rules a stranger could follow
Reason: Why, before what

Ask for a logo and we may ask what it is being blamed for.

07 · Being found on purpose

Digital marketing — the campaigns, the numbers, and

the strange art of being noticed without begging.

Plan: Where the attention actually is
Run: Campaigns, channels, the boring dashboards
Measure: Honestly, even when it stings
Grow: Slowly is still a direction

We can make you louder. We will ask if you should be.

08 · How to get in

This part is not mysterious. We have made the rest

of the building sufficiently difficult.

Write: studio@muzclub.ir
Bring: A problem, a budget, or a film
Visit: Address on request. It is hard to describe
Hours: Late morning until late

There is a chair by the door. The chair is not available.